A culinary first.
Artisanal and heartwarming.
That’s Cup & Roll.
At its heart lies our thin-layered signature dough recipe.
Coupled with creatively assorted flavorful fillings.
Only the finest ingredients, selected with utmost care.
Both savory and sweet.
In a cup-shaped crust or a roll.
All freshly crafted and baked.
Altogether, our cups and rolls are pure delicacies.
An everyday indulgence for everyone.
To be enjoyed however and whenever you fancy.
As a meal, snack, starter, or side.
For breakfast, lunch, brunch, dinner, or after-hours.
Wholesomeness is what we live by.
That’s why love rules our kitchen.
Each and every item we serve is handcrafted.
Prepared with fresh, natural ingredients.
Healthful and tasteful.
And locally sourced for the most part.
A group of moms makes our team of cooks.
Not professional chefs, but professionally trained.
That makes everything as good as homemade.
And oh-so-nurturing.
Above all, we reinvent and sustain tradition.
The tradition of food enjoyment.
The tradition of mealtime gathering.
And the tradition of sharing.
A mom with a knack for the culinary.
That’s our once upon a time.
And our happily ever after.
Happily, she created delightful dish after delightful dish.
Happily, she routinely gathered her loved ones around her meals.
Happily, she watched the goodness spread on the faces around her table.
It was then time to share the love with the world.
Enter her son and his best friend.
Out of hundreds of her very own recipes, they selected a champ.
And, happily, she set about to perfecting it.
With passion, craftsmanship, and dedication.
And months of fun trials and tasting.
And then, success.
People saw; people tried; people fell in love.
And happily, they told.
And when it comes to food, nothing succeeds like word of mouth.
Just wait and see what yours will say.
Every time it encounters Cup & Roll.
From tiny home business to
full-fledged startup in just 1 year!
We are proud of our record, of course, but not entirely surprised.
We had a winning product from the get-go, after all.
One for which demand grew by the day.
And around which conversation grew wider and louder.
Among thrilled foodies and culinary critics alike.
Until one day, in 2014, it reached a small group of young entrepreneurs.
Once they experienced our concept, they were captivated.
Our team was formed, and our brand conceived.
A central kitchen now replaces our home operation in 2014.
Our menu is being, and will continue to be, expanded.
In 2015, we opened our first outlet in Beirut, with others to follow.
Not just in the country, but across the region too.
Thanks to a network of franchise partners in the making.
And our passionate desire to spread the goodness that is Cup & Roll.
Handmade cup-shaped crust.
Topped with flavorful fine ingredients.
Freshly crafted and baked.
Slices of hand-rolled crust loaf.
Stuffed with tasty wholesome fillings.
Crafted and baked fresh.
Check out our breakfast cups menu.
Wholly original combinations.
Specially created to suit our mains.
All zesty, crispy, and fresh.
Signature dessert dough recipe.
Topped with assorted delights.
Fresh-crafted to perfection.
Including our inventive Juice Fusions.
Naturally, fresh.
Birthday celebration or random party.
Business meeting or conference.
Launch event or corporate festivity.
Home gathering or outdoor get-together.
Wedding reception or any other life milestone.
Whatever your occasion, we will cater it.
All you have to do is call on us.
We’ll deliver our goods fresh and warm.
Ready to be served where and when you choose.
Or, if you prefer, we can send some help along.
A specially designed and oven-equipped booth.
And someone to serve our goods fresh and warm on demand.
Either way, we’ll help make your event uniquely memorable.
In that delightfully special Cup & Roll way.
Wholesomeness is what we live by.
Including in the way we do business.
That’s why partnerships are what we’re looking for.
Not franchisees, but franchise partners.
Entrepreneurs who share our vision and ambition.
And our passion to spread the goodness that is Cup & Roll.
And that’s why we’ll be there every step of the way.
Providing guidance and support.
And sharing knowhow and expertise.
In operation, management, and marketing.
That’s in addition to our secret recipe for success, of course.
Our signature concept: a genuine culinary first.
To join the family, please fill out this form and get in touch!
Connect with us
